- AutorIn
- B.Sc. MBA Crispin Dean
- Titel
- How Key Account Management and Competitive Intelligence can Contribute to the Development of Corporate Strategy
- Zitierfähige Url:
- https://nbn-resolving.org/urn:nbn:de:bsz:14-qucosa-130693
- Abstract (DE)
- One of the proxies for the success of a corporate strategy is firm performance. This is because “performance is a surrogate for the alignment between an organization’s internal processes (strategy, structure, etc) and the external environment.”1 Business excellence therefore hangs together with the attainment of such an alignment. It is two of the processes that support such an alignment between customer and supplier that are the subject of this paper. The processes in question are so called “Key Account Management” (KAM) and competitive intelligence (CI). [... aus der Einleitung] 1 Subramanian R., IsHak S., Competitor Analysis Practices of US Companies, 1998, S.13
- Freie Schlagwörter (DE)
- Entwicklung Firmenstrategie, Key Account Management, Competitive Intelligence
- Freie Schlagwörter (EN)
- Corporate Strategy Development, Key Account Management, Competitive Intelligence
- Klassifikation (DDC)
- 650
- GutachterIn
- Prof. Dr. Wolfgang Uhr
- BetreuerIn
- Prof. Dr. Anja Stöhr
- Den akademischen Grad verleihende / prüfende Institution
- Dresden International University, Dresden
- URN Qucosa
- urn:nbn:de:bsz:14-qucosa-130693
- Veröffentlichungsdatum Qucosa
- 23.12.2013
- Dokumenttyp
- Masterarbeit / Staatsexamensarbeit
- Sprache des Dokumentes
- Englisch